Working within youth markets, baby boomer and also mid mass market - I’ve undergone customer framework builds that has opened up thinking on CX framework and communications.

Working with brands and partner agencies to unlock who the customer is, what they want and how they want it.

Re building brand framework and customer architecture and personas.

Building growth strategies to launch new sites and build brand reach.

- Unlocking customer through data analytics across database, socials and marketplaces

- Building brand strategies using customer and distribution framework

- Building personas and customer pillars

- Applying GTM execution from great product stories

- Building brand customer calendars to align with campaign strategies

- CX journeys and ecomm development projects

- Ecom store enhancement projects / CRO