I Love all things retail!, the science, art & the people that are the heartbeat and the reason why great brands exist! I thrive when it’s fast and when things are changing and learning is continual. I’m optimistic, resilient, considered, pragmatic and I have a tenacious approach to winning. I have a passion for style, quality and world class brand experiences.

Throughout my career I’ve worked across 20+ brands from high end luxury to volume retail. I’ve operated and set up stores internationally and traded in excess of 16+ countries. Ive led franchise, wholesale, digital and physical channels so can adapt my approach easily. I have an innate intuition for understanding and recognising trends and providing ranges and brand experiences that drive customer loyalty and commercial growth. I’ve operated brands from $10m - $300m and delivered high growth in short turnarounds, from $150m - $300m in just 4 years.

Most recently brand GENERAL MANAGER for Sportscraft where I delivered exceptional productivity across the brand and profitability growth, as well as brand experiences that grew acquisition and customer database metrics. A merchant by craft and a leader by privilege, I’ve brought exceptional talent together to form teams that have smashed glass ceilings.

I recently moved back to Victoria and for the last 8 months I have been on a freelance placement as the CHIEF EXECUTIVE OFFICER of womenswear fashion label Ena Pelly.

I value integrity, honestly, respect and community. I love to work with local businesses and understand first hand start up models. I’ve also had first hand experience within international matrix business models.

Please contact me to discuss your opportunities, no project is out of scope and I’ll always be open about what I believe is possible.

Please read the brands page for some more information about my projects/placements or roles.